I’ll never forget the look on my husband’s face
when he saw the price come up for this cute little bottle of coconut water.
“Holy crap! That better be really good coconut water,” he said.
I didn’t bother trying to reason with him. I’ve learned that it’s best to introduce my holistic preferences slowly. Eventually, he catches on.
To be honest though, I’m not much of a holistic product junky. Cute packaging, fresh flavors, and clever promises of purity don’t really do it for me. There’s a product out there for all of our wellness needs – and then some. I fare better by staying anchored in my belief in simplicity.
What I do love are amazing products made by cool people who stay true to their values. Once you win me over, I’m loyal for life… most of the time.
The day I got to know Jax a little better…
I had the pleasure of being given some super fun Jax Coco samples (in the spirit of full disclosure). On the menu was their classic bottle (yum), both their chocolate and banana tetrapack, and their EVCCO (extra virgin centrifuged coconut oil).
My husband was sure eager for me to dig into the banana and chocolate of course. While all thirty-two of his teeth are sweet, sweet stuff isn’t really my thing. Sure, there’s no denying the rush I feel when a piece of sweetness lands on my tongue but I’ve mostly lost my taste for it – or chosen to forget might be a more accurate description.
I didn’t have high expectations for the tetrapacks. Not because I doubted that they tasted delicious – more so because I’m just not into that sort of thing. But let me tell you…
THESE FLAVORS ARE INCREDIBLE.
Like so friggin good. Jax Chocolate and Banana literally feel like a splash of happiness in your mouth. Yep, you can tweet that!
What’s especially amazing is that they’re not full of weird junk. The ingredients are simple and clean. In fact, the chocolate flavour uses pure cocoa, and the banana is made with banana puree. Both are also completely gluten-free AND vegan and vegetarian friendly. I love drinking the tetrapacks after hot yoga to replenish my electrolytes or anytime during the day when I need a quick hydration boost.
And to make a long story short – my husband now gets it. In fact, he’s asked me to pick up more of these little boxes of coconut heaven, and fortunately they have a great price point for a healthy splurge.
Coconuts are one of my top Feel Great Naked foods…
The Extra Virgin Centrifuged Coconut Oil is the vegan equivalent of pure, creamy, grass-fed butter. Pure perfection. It actually reminded me of soft serve ice cream. I’ve been using it in my coffee, smoothies, for cookery, but mostly in my daily oil putting routine. Jax definitely brought their “A-Game” with this product. It gets a solid A+ for all of the above. They use a low heat processing method to preserve all of the fabulous nutrients coconut oil has, AND it’s certified organic + fair trade.
Many Holistic Nutritionists are crazy for coconut and I am no exception. I’m particularly fond of coconut oil. It contains MCTs (medium chain triglycerides), a type of fatty acid that is easier to digest, helps to provide long lasting energy, and can even boost fat burning.
That’s why I love adding it to my morning coffee. It helps to balance out the intensity of the caffeine and adds a gentle coconut taste.
Classic Coconut Coffee
1 cup of coffee brewed by method of choice (I like the French press)
1 tablespoon Jax EVCCO
1 teaspoon pure vanilla extract
sprinkle of cinnamon
Add all ingredients to a high powered blender, blend, and enjoy!
Crazy for coconut,
What’s YOUR favorite coconut product and why? Share in the comments below!
Photos: Jax Coco